The UK’s largest celebration of African Music and culture.
An annual festival in Liverpool attracting 60-80,000 people each June, FREE and open to all.
ONE FELL SWOOP X AFRICA OYÉ
ONE FELL SWOOP X AFRICA OYÉ
Overview
As the UK’s largest celebration of African music and culture, Africa Oyé is a vibrant annual festival held in Liverpool, attracting 60,000–80,000 visitors each June.
This free-to-attend event is a joyful showcase of African heritage, featuring live music, food, arts, and more.
For years, One Fell Swoop has proudly partnered with Africa Oyé as their outsourced marketing department, helping to expand their audience, elevate their profile, and ensure the festival thrives year-round.
Africa Oyé
Africa Oyé is more than just a festival; it’s a cultural movement. Its mission is to celebrate and promote the music and cultures of Africa and the diaspora through an inclusive, family-friendly event.
Founded in 1992, Oyé has grown from a small gathering into a nationally renowned festival that is integral to Liverpool’s cultural calendar.
What we did
One Fell Swoop works as an extension of Africa Oyé’s team, providing end-to-end marketing services that drive engagement and support organisational growth.
Strategic Guidance
We developed comprehensive marketing and audience development strategies tailored to Oyé’s mission.
We worked collaboratively with leadership to plan initiatives that attract diverse audiences and stakeholders.
Media & Publicity
We sourced media opportunities across local, regional, national, and international platforms.
We crafted compelling stories to raise Oyé’s profile and promote its offerings.
Social Media Management
We managed all social media channels, driving year-round engagement and building a passionate online community.
Print Media & Partnerships
We managed the print media production and distribution in collaboration with design teams.
We developed and managed partnerships with organisations that align with Oyé’s values and objectives.
Event Support
Beyond the annual festival, we support Africa Oyé’s year-round programme of events, amplifying their reach and impact in Liverpool and beyond.
"Africa Oyé cannot speak highly enough of One Fell Swoop. Functioning as an outsourced publicity and marketing department for our organisation, we have worked alongside them for many years now, as they continue to help raise our profile to greater and greater heights.
Their communication channels are always superb and you can always contact a member of their team should you have an urgent matter to address. They have a 'personal touch' whenever they work for a client on a project from its inception until its culmination and beyond. "
Paul Duhaney, Artistic Director, Africa Oyé
The result - an ongoing collaboration
Our partnership with Africa Oyé is built on trust, communication, and a shared passion for their mission.
Acting as their outsourced publicity and marketing department, we’ve cultivated a dynamic and proactive relationship, ensuring that Oyé’s vision is consistently realised.
Through our collaboration with Africa Oyé, the festival has not only maintained its standing as the UK’s largest celebration of African culture but has also expanded its audience and influence year after year.
By aligning marketing expertise with their artistic vision, One Fell Swoop continues to play an integral role in their success story.
LET'S WORK TOGETHER
LET'S WORK TOGETHER
© 2025 One Fell Swoop
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23 Roscoe Lane, Liverpool, L1 9JD
info@onefellswoop.co.uk
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